Marketing Manager

RESPONSIBILITIES:

• Collaborate with licensees to establish a marketing promotions calendar for international territories, aligning with the organization's annual marketing plan.
• Consider cultural diversity and local perspectives when developing marketing and advertising strategies.
• Work with leadership to align company goals for store and website traffic, sales, and market growth in each country.
• Drive traffic to stores and eCommerce websites through targeted promotional campaigns.
• Develop strategies to promote mattress sales and penetrate new markets.
• Explore innovative ways to use financing as a traffic driver in foreign markets.
• Collaborate with various teams to create effective marketing promotions and strategies.
• Lead and influence stakeholders in executing a cohesive marketing plan.
• Utilize Google Analytics to provide weekly eCommerce traffic reports and identify growth opportunities.
• Guide retailers in measuring and reporting store and website traffic and sales, suggesting improvements.
• Stay updated on market dynamics, competitors, and opportunities, and communicate with each market accordingly.
• Conduct competitive analysis and provide real-time recommendations for market promotions.
• Collaborate with retailers and agencies to analyze marketing and advertising trends and benchmark against competitors.
• Share market trends and insights with internal teams to develop targeted marketing programs.
• Demonstrate the company's core values in all job functions.

REQUIREMENTS:

• Bachelor's degree in advertising, Business Administration, Marketing, or related field.
• Minimum of 5 years of experience managing a field marketing operation.
• Previous experience in B2C marketing and/or advertising, preferably in a high-volume retail store, particularly in the hardgoods industry
• Strong supervisory and management skills.
• Knowledge of digital marketing techniques, including SEO, SEM, email marketing, and social media.
• Familiarity with traditional marketing channels such as TV, print, and radio.
• Proficiency in Excel and ability to create formulas for enhanced reporting.
• Excellent attention to detail and communication skills, both verbal and written.
• Effective presentation skills.
• Strong time management and organizational abilities.
• Self-motivated and capable of working independently or as part of a team.
• Analytical mindset and problem-solving skills.
• Familiarity with continuous improvement principles.
• Proficient in Microsoft Office Suite and internet use.
• Ability to thrive in a fast-paced environment with demanding deadlines.
• Exceptional professionalism and customer-oriented approach in dealing with internal and external stakeholders.